WordPress is powerful and popular due to the availability of enormous plugins which make it possible to do almost anything with your blog posts. For optimizing your blog posts for search engines, there are several SEO plugins available. WordPress SEO by Yoast and All in One SEO Pack are among the top SEO plugins.
The availability of SEO plugins for WordPress makes the task easier for even very extreme beginner bloggers. If you don’t know about On-Page SEO, then these plugins will help you in doing a good On-Page SEO. In such a way, the posts on WordPress can be better SE optimized than any other blogging platform.
Whenever you publish a post on your blog, all major pinging services are notified that you have posted something new on the blog. These pinging services inform all major search engines about the update, thus search engines crawl and index your content instantly. These pinging services can be customized and managed from settings of your WordPress blog easily.
Auto Sharing on Social Networks
Social sharing has a great impact on SERP rankings of your content. The more your content is shared on social networks, the higher it is ranked. All bloggers must have fan pages and profiles of their blogs on social networks, but it is a tough task to share each and every new post on all social networks individually. When you use WordPress as your blogging platform, this difficult task is carried out automatically. JetPack by WordPress shares your content automatically after you install and customize this plugin. Several other plugins are also there which do the similar task.
Permalinks greatly impact the SEO of your blog posts and WordPress allows you to customize the permalink structure diversely. You can customize the permalink structure to make it shorter, so all keywords will appear in the search results. Keywords in URLs make a great difference in SERP rankings of blog posts and WordPress’ flexibility in permalink structure customization is yet another feature which makes it superior in providing better SEO for blogs.
You might know about the fact that blogs with increased bounce rate don’t rank well in SERPs. Modern age doesn’t have much time to waste by waiting for your blog to load and they leave it soon after entering if it loads slowly.
There are several caching plugins available for WordPress blogs which enable the caching and do other modifications to make the blogs load faster. This considerably impacts the SERP rankings, so we can say that caching plugins are yet another feature of WordPress imparting in optimizing blogs for SEO.
These were some features of WordPress which make it superior over all other blogging platforms in providing search engine optimization for blogs. Do you think that any other blogging platform can defeat WordPress in this field? If yes then, which one and how? But I believe that WordPress will help both newbie and experienced bloggers in optimizing their blogs for search engines along with several other features.